MORE THOUGHTS ON C.C. CHAPMAN'S "MANAGING THE GRAY"
In a recent blog, we wrote about some of C.C. Chapman's thoughts as shared with his listeners in his podcast "Managing the Gray". In the podcast released on June 4, 2006, C.C. provided listeners with a few ways to help "push" new media and the whole social media agenda.
The first suggestion he made is that we need to be prepared to play the fool. In other words, if we are innovative and a discussion is moving down one direction, we need to be prepared to think "outside the box" and step in with what may seem to be a foolish suggestion.
C.C. reminds us that we need to make sure that we have plenty of ammunition and armour in such situations. That's because people are going to come at you and attack you from many angles - from the finance through to technology issues, through to business and practical considerations such as moral and ethical issues. We need to be ready for those attacks and have a thick skin.
C.C. goes on to say that we need to be ready to answer all of the questions and to be prepared to address the concerns of the naysayers. This is our "armour" in such situations. In addition, we need to be ready, not only with the armour, but also with the ammunition, and be prepared to provide tangible examples to illustrate the real nature of the allegedly foolish suggestion. C.C. reminds us that we have to make sure that we have done our research and that we are ready in that situation.
That's all for now ... All the best, Ian and Suzana. --------
