Duct Tape Marketing Podcast - What is a Blog?
Continuing with our review of the Duct Tape Marketing Podcast of September 12, 2006, Debbie Weil reminds us that there truly is a ROB (Return on Blogs).
In her view, there are three central aspects of what you can expect to get out of blogging in a corporate environment. The first is buzz. This is the word-of-mouth that gets created about your product or service.
The second is "brand". In Debbie's view, blogging can truly enhance your brand. If blogging is done properly, it really does make you or your company more authentic, more transparent, and as a result, more appealing.
The third aspect that Debbie describes is the "blooper effect". She indicates that if you have the open channel, established by having a blog, and something goes wrong in the process of providing your service or product, you have an avenue to publish a response and to address the issue directly.
This podcast certainly gave us both true inspiration as we have worked hard to provide a regular blog and certainly from ours and Debbie Weil's perspective, it appears to be a venture that is financially worthwhile.
All the best,
Suzana and Ian.
