Marketing Online Live - Business Podcasting Part II

Posted on October 16, 2006 by Ian Hull

During the Marketing Online Live podcast #39, the hosts discussed the final five commandments of business podcasting.

Number Six: Thou shalt go in with a strategy.  As we were told, strategy acts as the hinges that open the doors to great business opportunities. The hosts provided us with a four-part breakdown on the question of strategy: strategize, monetize, residualize, and capitalize.

Never Seven: Thou shalt teach consumption. As podcasters, we need to get better at teaching people how to access and use our new venue. Adding easy access to the podcasts by clicking on the play button on your webpage is an illustration of how to assist the non-techy users to embrace podcasting. A great example is Proctor & Gamble, one of the best consumer companies in the world. who doubled their sales in shampoo by simply adding the word "repeat" to the back of their shampoo bottles.

In our next blog, we will talk about the final three commandments.

All the best,

Suzana and Ian

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